Live 1-Hour Workshop + 30-Minute Q&A Session
Taught by Stacy Stube, Founder of Elsa Fitzgerald
Have you always dreamed of launching your own fashion company but aren’t sure how to turn your creative vision into a viable business?
The fashion industry is evolving rapidly. Independent designers and emerging fashion entrepreneurs have more opportunities than ever to build brands, connect directly with customers, and create meaningful businesses. However, transforming an idea into a successful fashion venture requires more than creativity — it requires strategy, systems, and a clear understanding of the fashion business landscape.
This live Fashion Entrepreneurship Workshop provides a practical framework to help aspiring fashion entrepreneurs understand the essential steps to building and launching their venture. Through real-world insights, industry experience, and actionable tools, participants will gain clarity on how to move from concept to execution.
The workshop will be delivered live via Zoom and includes a one-hour training session followed by a 30-minute live Q&A. Participants will receive access to the workshop recording after the session, along with the Fashion Entrepreneurship Workshop Manual — a practical resource designed to support continued learning and application beyond the live experience.
The current fashion industry landscape and emerging opportunities for independent brands
The journey of a fashion entrepreneur: from idea development to market launch
How to define your brand concept, customer, and unique market position
The key stages of fashion product development and commercialization
Essential business systems needed to manage a fashion venture
How to create realistic timelines, milestones, and launch strategies
Understanding pricing, sales projections, and profitability goals
An introduction to funding pathways including grants, crowdfunding, and pitch opportunities
How to build a support network of contractors, collaborators, and early-stage partners
This workshop is designed for:
Aspiring fashion entrepreneurs preparing to launch a brand
Emerging designers looking to strengthen their business foundation
Creative professionals exploring entrepreneurship
Fashion students interested in building a career beyond traditional employment
Existing fashion founders seeking a clearer roadmap for growth
Live Zoom Workshop — 60 Minutes
A structured presentation covering the foundations of fashion entrepreneurship.
Live Q&A Session — 30 Minutes
An opportunity to ask questions, gain personalized insights, and apply the concepts to your own fashion venture.
Included After the Workshop:
Workshop video recording for future reference
Fashion Entrepreneurship Workshop Manual
Practical tools and frameworks to continue developing your fashion venture
Stacy Stube is an innovation and entrepreneurship leader, fashion entrepreneur, and educator with 20+ years of experience building ventures, developing entrepreneurship ecosystems, and supporting founders through education, mentorship, and strategic programs. She is the founder of Elsa Fitzgerald, a fashion education and couture practice platform dedicated to preserving fine dressmaking skills, and previously founded SEW BROMO / Fashion Innovation Hub, an entrepreneurship ecosystem supporting creative ventures, manufacturing innovation, and workforce pathways. Stacy served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art (MICA), where she led venture development programs, innovation initiatives, and founder support strategies connecting creativity, entrepreneurship, and economic impact. She holds a Master of Arts in Fashion Entrepreneurship & Innovation from the London College of Fashion, University of the Arts London, and completed the New Creative Ventures Programme with London Business School. Her fashion industry experience includes work with Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. Stacy brings a unique perspective at the intersection of luxury fashion, entrepreneurship, innovation strategy, and venture creation.
Move beyond inspiration and begin building the strategic foundation needed to transform your fashion vision into a sustainable venture.
Live 1-Hour Workshop + 30-Minute Q&A Session
Taught by Stacy Stube, Founder of Elsa Fitzgerald
Have you always dreamed of launching your own fashion company but aren’t sure how to turn your creative vision into a viable business?
The fashion industry is evolving rapidly. Independent designers and emerging fashion entrepreneurs have more opportunities than ever to build brands, connect directly with customers, and create meaningful businesses. However, transforming an idea into a successful fashion venture requires more than creativity — it requires strategy, systems, and a clear understanding of the fashion business landscape.
This live Fashion Entrepreneurship Workshop provides a practical framework to help aspiring fashion entrepreneurs understand the essential steps to building and launching their venture. Through real-world insights, industry experience, and actionable tools, participants will gain clarity on how to move from concept to execution.
The workshop will be delivered live via Zoom and includes a one-hour training session followed by a 30-minute live Q&A. Participants will receive access to the workshop recording after the session, along with the Fashion Entrepreneurship Workshop Manual — a practical resource designed to support continued learning and application beyond the live experience.
The current fashion industry landscape and emerging opportunities for independent brands
The journey of a fashion entrepreneur: from idea development to market launch
How to define your brand concept, customer, and unique market position
The key stages of fashion product development and commercialization
Essential business systems needed to manage a fashion venture
How to create realistic timelines, milestones, and launch strategies
Understanding pricing, sales projections, and profitability goals
An introduction to funding pathways including grants, crowdfunding, and pitch opportunities
How to build a support network of contractors, collaborators, and early-stage partners
This workshop is designed for:
Aspiring fashion entrepreneurs preparing to launch a brand
Emerging designers looking to strengthen their business foundation
Creative professionals exploring entrepreneurship
Fashion students interested in building a career beyond traditional employment
Existing fashion founders seeking a clearer roadmap for growth
Live Zoom Workshop — 60 Minutes
A structured presentation covering the foundations of fashion entrepreneurship.
Live Q&A Session — 30 Minutes
An opportunity to ask questions, gain personalized insights, and apply the concepts to your own fashion venture.
Included After the Workshop:
Workshop video recording for future reference
Fashion Entrepreneurship Workshop Manual
Practical tools and frameworks to continue developing your fashion venture
Stacy Stube is an innovation and entrepreneurship leader, fashion entrepreneur, and educator with 20+ years of experience building ventures, developing entrepreneurship ecosystems, and supporting founders through education, mentorship, and strategic programs. She is the founder of Elsa Fitzgerald, a fashion education and couture practice platform dedicated to preserving fine dressmaking skills, and previously founded SEW BROMO / Fashion Innovation Hub, an entrepreneurship ecosystem supporting creative ventures, manufacturing innovation, and workforce pathways. Stacy served as Director of the Ratcliffe Center for Creative Entrepreneurship at the Maryland Institute College of Art (MICA), where she led venture development programs, innovation initiatives, and founder support strategies connecting creativity, entrepreneurship, and economic impact. She holds a Master of Arts in Fashion Entrepreneurship & Innovation from the London College of Fashion, University of the Arts London, and completed the New Creative Ventures Programme with London Business School. Her fashion industry experience includes work with Alexander McQueen, Burberry, Hugo Boss, Diane von Furstenberg, and Temperley London. Stacy brings a unique perspective at the intersection of luxury fashion, entrepreneurship, innovation strategy, and venture creation.
Move beyond inspiration and begin building the strategic foundation needed to transform your fashion vision into a sustainable venture.
